The Hairforce

“The Hairforce is just a genius business”

— Mrs A, Somerset

We launched in the summer of 2006, inspired by 2 facts – the nit and head lice treatment market is worth in excess of £30 million in this country but significantly the head lice products we were all spending our money on were increasingly ineffective.

A lot of time, money and energy down the drain to no effect.

There had to be an alternative that could actually deliver a solid, guaranteed result and gave people real peace of mind.  Something that was honest, transparent and supportive. So The Hairforce – Lice Assassins was born – a simple solution to a big problem. A service which takes the stress and hard work off your hands, and just simply shuts the infestation down for you – effectively, naturally, safely – without a chemical, pesticide or product in sight.

We made it glamorous and fun, relaxed and spa-like – deliberately the opposite to what you’d expect around nits and head lice – to rid the issue of the stigma and restore the client.

The idea and the process we developed was thoroughly researched and tested so we knew we could consistently deliver to our 100% guaranteed promise.  Likewise when we took possession of the revolutionary controlled heated air device we thoroughly tested and trialed it to completely understand how it delivered.

Not only do we bring an ethical solution to a real problem, we also operate a powerful social employment model. We are about bringing women back into the workplace by offering them socially important part time work that is truly flexible.

Right from the beginning we have had the support of some outstanding people and organizations:

“The most creative, relevant, and innovative business out there. This is where the future is – services people really need and that really work, rather than yet another product that disappoints and doesn’t deliver. This business is visionary and will transform family life. This is a breakthrough answer.”

— Anita Roddick – Mentor & Hairforce champion

“A brilliant idea. We used to dream of something like this.”

Jonathan Ross – As recommended on his BBC2 Saturday Radio Show and in his autobiography “Why do I say these things?”

“A star to watch”

— The British Library Business and Intellectual Property Centre

“The Hairforce is the perfect team for shutting down stubborn head lice cases, giving peace of mind to people who have struggled with this problem for way too long.”

— Dr Ian Burgess – The UK’s leading Entomologist and head lice expert

And we consistently get great coverage in the news.