London innovator, Dee Wright, took home the coveted Boots sponsored Award for Invention and Innovation in the Health and Beauty sector, at The British Female Inventor & Innovator of the Year Awards in Cardiff on Tuesday 11th March.

She also received a Special Recognition Award for her achievements.

A total of 40 women inventors and innovators from around the UK were chosen to present their entries to the judging panel at Cardiff’s City Hall on Monday 10th and Tuesday 11th March. Paul Ambridge, President of the Institute of Patentees and Inventors, chaired the panel of fourteen judges. “This was the closest final we’ve ever had and it was very hard to select the overall winner from so many impressive entries.”

Dee Wright, Founder of The Hairforce said “This Award is further recognition of what we are doing – giving parents something that actually works and which respects their needs and the needs of their children. Where the products fail our service transforms lives. We put excluded children back into school the next day; we stop dead the bullying of many children who after their first clear with us have no visible evidence left of the infestation that was leveraged by others; we bring relief to Mum’s unable to cope any longer with their children’s behaviour and tantrum’s around nits and lice; we provide fundamental support and help for Mums and Grandparents unable to cope with clearing them by themselves; and we break the cycle of infestation and re-infestation that many find themselves trapped in because they just cannot get on top of it. We clear many children with major long term infestations whose personalities and behaviour are significantly restored once we clear them – and mothers, teachers and Heads all bear witness to this. This is when innovation is at its best – bringing simple and much needed change to people’s lives.”